It is shocking to see how many shops still do not offer the possibility to buy their products online. Each retailer might have a reason for not doing so. But today’s post is not about explaining why this happens. Today we are going to talk about why every physical shop should have also an online channel to sell their products. Let’s see if we can convince you…
In terms of costs, it is not going to add much more to your current spent. Even if you do not sell online you must certainly have a website for your business. The hosting of that website is much cheaper than a month rent of your brick and mortar store. And yes, you will have to make some modifications to your site in order to add the shopping option and these changes have their costs. But you should think this cost as a one of payment. Plus, if your product is good, youwill not have any problem recovering that investment and making a nice profit out of it.
Regarding the content, this should be far from a complication. If you have hire a good company to create your online shop you should not have any problem to control your destiny and make as
much modifications as you want in your site, including products, prices, photos or offers. The more the merrier, Google says. And well, if you do not have the time to do it yourself or the money to hire someone internally to that job, you can always outsource it and leave a good company do the dirty job for you.
But probably the most important reason for you to open an online shop is that suddenly you will be able to increase the number of your potential clients to a ridiculous amount. There is no need to insist much about this point as everybody is aware about the power that internet have. If you love analyzing data feel free to check the Internet World Stats page. If you put a good marketing plan in action (and remember that marketing in internet not always require money) you could soon be reaching a very important audience.
…And remember, you do not even need a physical shop to open an online one.