Question: Why Should You Have a Website Redesign?


Your website doesn’t want to be stuck in time. A website redesign keeps your site looking and working like your customers expect it to – and also means you are up to date with the latest known habits of the major search engines.

To understand the necessity for an occasional website redesign, it’s best to look at past technologies or trends and viewing them through today’s lens. Flash menus, for example. When they came out they were all the rage. Everyone wanted buttons that swelled up or burst or moved around when you hovered and clicked.

But search engines couldn’t see them – and so it looked to the web bots like there was no navigational structure to your site. Hence everyone with Flash buttons had to do a website redesign before their URLs fell out of indexing favour forever.

In our opinion (and it is of course only a personal one) one of the next things to require a website redesign is going to be the video assistant. It is all the rage at the moment and mighty useful in some cases but extremely annoying when there’s no real point in its inclusion. Once all the sites that use one just because everyone else is using them realise their error, it’ll be a redesign all around!

Back end structuring and programming trends change too. Every time Google puts out a big update you might need a behind the scenes website redesign just to stay in favour…